Robert Lee Distribution teams up with Lucabella Brands for new launch

Robert Lee Distribution has teamed up with Lucabella Brands — owners of Trisën Brassware and Halite bath panels — to launch new brands Veloce, Elementa and Tristan Alexander.

The new brand portfolios were unveiled at an event, held at London’s RSA House Vaults on October 28. Veloce is a range of textured shower trays, Elementa a new collection of freestanding baths, and Tristan Alexander will offer furniture that is handmade in the UK.

Commenting on the launch, Lucabella Brands managing director Jonathan Bull said: “We are delighted to be able to present the latest additions to our growing portfolio of brands to support the UK KBB market. It’s great to be here with Robert Lee and we are looking forward to 2022 and expanding our growing network of suppliers.

“With the widely reported challenges around worldwide logistics and raw material costs, we have committed a sizeable investment in a new UK furniture manufacturing facility and are looking forward to start production in early 2022.”


Elementa baths on display at the London launch event

Robert Lee managing director, Matt Earle, added: “It has been great to catch up with so many friends from the industry after such a long time. We are delighted be here with Lucabella and are looking forward to the collaboration between our two companies, and to do so while supporting UK manufacturing”.

On the challenges facing the KBB market in 2022, Earle commented: “The UK bathroom industry will continue to face relative uncertainty and with indications that tourism abroad is opening up again, I think we will start to see the demand for RMI and new KBB products start to level off back to pre-covid levels.

“We will continue working much closer with our chosen branded partners like Geberit, McAlpine, Grohe, Kaldewei, JT and Ideal Standard, to name a few, and will continue to invest in our exclusive brands Arley and Synergy. With the new brands from businesses like Lucabella coming to market I think there are exciting times ahead for the KBB sector and our customers”.

Robert Lee has over 27,000 different product lines with a purpose built 95,000sq ft head office in Waltham Abbey, and branches in Swindon, Tamworth and Manchester.

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