Victoria Plum launches first kitchen range

Online bathroom retailer Victoria Plum has announced the launch of its first kitchen collection, which includes seven cabinet ranges and a variety of kitchen products.

The new kitchen offering consists of worktops, tiles, flooring, lighting, Rangemaster sinks, and Bristan and Schön taps. The kitchen cabinets are Victoria Plum’s exclusive range and trademarked brand. The online retailer makes the announcement after recently starting its bespoke design and installation service – although this service won’t initially be available for kitchens.

Speaking of the launch, Victoria Plum chief executive Paul McClenaghan said: “We have an ambitious growth strategy, high-performing teams throughout our business, and a clear objective of accelerating our rate of expansion.This led us to investigate the kitchens marketplace in detail. What we discovered was a distinct opportunity to leverage our supply chain, internal skill set and e-commerce capabilities to successfully enter this segment of the home-improvement market.

“Our kitchen products are selling well and we intend to expand our offer by increasing both our range and our marketing activity. We are creating a sustainable, complementary kitchens offer that will build further equity in the Victoria Plum brand and deliver even greater commercial momentum for the business.”

For the year ended February 28, 2021, Victoria Plum announced a 46% increase in sales to £103 million, while pre-tax profit (EBITDA) grew 115% to £4.5m.

Victoria Plum was founded 20 years ago and employs 398 people. The Doncaster-based company was acquired by private equity fund Endless in October 2019.

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