Flintshire-based sinks and taps specialist The 1810 Company is to reward 50 display kitchen retailers with a Fiat 500 car.
As part of its national campaign to establish the brand across the UK, it will place the cars at strategically located showrooms to help raise brand awareness.
The cars will display The 1810 Company logo with space left free for individual dealer branding.
Gareth Williams, managing director of The 1810 Company, said: “This is an exciting time for us as we are entering the next phase of our expansion. We will soon be moving to new premises, which will provide us with two and a half times the current warehousing space together with a purpose built showroom where we will showcase our full product range. This, together with the recent personnel appointments and the strengthening of our management team, will ensure we are in a strong position for the next phase of our strategy.
“We want to support our loyal dealers with clear actions. By going the extra mile and giving them something tangible we are consolidating our partnership and at the same time increasing the awareness of the 1810 brand in the market. We can’t think of a better way to start showing our mutual commitment than giving our retailers a car.”
For more information contact [email protected].