Record-breaking year for bathroom manufacturers with £1.2bn in sales

The annual UK sales for Bathroom Manufacturers Association (BMA) members reached nearly £1.2 billion in 2021. These sales are the highest on record and are said to be ‘well above’ 2020 and 2019.

Despite a challenging business climate, industry leaders at the BMA say that there is still a strong demand from consumers.

Members of the BMA cover an estimated 80% of the market by value and membership has grown by 20% in members and affiliates compared with 2019.

Every month the BMA collects monthly turnover statistics from its members through its independent accountants. These statistics are important indicators to how the bathroom market is preforming.

BMA chief executive, Tom Reynolds, said: “Initially the pandemic forced sales to plummet as the economy shutdown. There was a great level of uncertainty with some predictions looking grim for in terms of consumer spending on home improvement. However, that gloom has proved unfounded with unprecedented interest in bathroom refurbishment since late 2020.

“The bounce back has continued through the whole of 2021, with total sales exceeding £1.18 billion, 4% up on pre-pandemic levels. This shows the resilience of companies in our industry. However, the full story includes immense challenges due to supply chain problems, materials and labour inflation, and limited availability of installers. Our growth could have been even greater without these brakes on our collective performance.”

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BMA president and business director at Ideal Standard, John Robinson, said: “The BMA is constantly pushing and supporting the industry to make positive changes and develop the market. Clearly, like every section of the national and international business community, we are trading through challenging conditions.

“As we respond to the climate crisis and play our part in making homes in the UK more sustainable, there are interesting times ahead. I know I speak on behalf of the membership when I say that it has never been more imperative for a strong and impactful voice representing the industry.”

Pictured: Ideal Standard Tesi, Ceratherm T, and Cerafine O ranges

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