kbb Birmingham 2022: Appliances

Stand Q104

Following on from a successful UK launch last spring, Asko is now introducing a portfolio of premium built-in kitchen appliances, which adds to its existing range of luxury washing machines and tumble-dryers.

The kbb Birmingham show will be the first time that these products are being showcased in the UK, so visitors can expect an exclusive viewing of the brand’s next generation of premium kitchen appliances. 

Stand L90

There will be several new products making their UK debut at kbb Birmingham for the appliance manufacturer, including its first steamer and oven in one appliance, Bora X BO. This will be joined by the Bora Multi-Drawer, for reheating or defrosting food, keeping meals warm or cooking at low temperatures to make cooking easier. Joining these will be Bora S Pure (pictured), ideal for small and large kitchens alike.

The cooktop features an integrated extractor promising top performance and optimum cooktop use while preserving maximum storage space.

Stands T100 & W100

BSH will showcase products from Bosch, Neff and Siemens across its two stands. Bosch will highlight its commitment to healthy living and sustainability across almost every category of kitchen appliance, while Neff is celebrating two milestones. Not only is it the 50th anniversary of the Neff brand in the UK, it is also the 20th birthday of the iconic Neff Slide&Hide oven. Those visiting the Neff stand will be able to join in the celebrations, as well as seeing a new collection of cooking and ventilation products for the first time. 

On the Siemens stand, meanwhile, the brand will present how its appliances combine to create the intelligent kitchen, as well as showcasing how current technology will be used in the connected kitchen of the future. In addition, a special private viewing area will give guests the opportunity to see an exclusive preview of the next generation of Siemens cooking appliances, ahead of the official launch later in the year.

Stand K110

The Nottinghamshire-based appliance brand will be showing its latest touch-free, gesture-controlled kitchen extraction, new built-in dishwashing with extra hygiene functions, a new range of large-cavity ovens with additional self-cleaning functionality across the range, as well as some “beautiful concept ideas” that it will launch later this year.

In addition, CDA will showcase its award-winning wine coolers, industry-recognised extraction models and bean-to-cup coffee machines.

Stand K64

With its brand Elite Fridges, Dunavox will use the exhibition to showcase a wide range
of wine coolers, including its fully integrated range and handleless models. The company will also have a number of promotions running during the show to attract new dealers and help existing dealers with display units and better buying terms. Retailers should visit the stand for the opportunity to speak to the company’s sales managers.

Stand H70

Elica is using the kbb Birmingham show its innovative new Open Suite modular system, combining a range of extraction, lighting, and shelving units, for the first time in the UK. Designed by Fabrizio Crisà, director of the Elica Design Centre, Open Suite and Open Suite Superior (as the island version is known) come in 800mm and 1,600mm modules that can be customised to create a “new dimension” in kitchen design. The extraction and lighting modules can be configured with a wide selection of shelving: glass (light or smoke), metal, black wire mesh, walnut and customisable, to match kitchen finishes. The height of the island version – Open Suite Superior – is adjustable to allow installation in any room, regardless of the height of the ceiling.

Stand L70

Haier is delighted to announce the UK launch of its new built-in range of appliances. With the strapline ‘From Cooking to Amazing’, the Haier built-in connected cooking range will be unveiled for the first time at kbb Birmingham, and the stand will host a live cooking event, including a special guest appearance from a well-known TV celebrity. 

As well as showcasing its tech features across the new range of connected ovens, hobs and hoods, there will also be an opportunity to see some hi-tech integrated and freestanding laundry and cooling appliances.

Jim McEwan, chief commercial officer for Haier UK and Ireland says: “We are delighted to be exhibiting at kbb. We are thrilled to be launching our new Haier range of built-in connected appliances to our customers and can’t wait to see everyone in person at what’s sure to be a fantastic event for the industry.”

Stand K100

In today’s kitchen, where socialising is as important as cooking, a bottle of wine needs to be two things: within reach and at the right temperature, says Kaelo. The company descrahost, keeping drinks chilled and every drop at the perfect temperature”. Using patented dry-cold technology, the appliance, which is designed to sit inside the kitchen worktop, will keep the drink to within 1-2°C of its opening temperature.

Each one is crafted at Kaelo’s Cotswold-based workshop. The company says it is about bringing people together and the experience it creates. Inventor and founder Kevin Jabou says he’s really looking forward to welcoming visitors and showing them Kaelo’s new range.

Stand K114

Liebherr’s fully integrated range, and new freestanding series, will take pride of place on its stand. The company will be focusing on the freshness needs of customers and how the advances it has made on its refrigeration appliances help its customers get more.

Liebherr says that, as a premium manufacturer, it has something in common with its customers – it values very high quality.

Regional communications manager Hugo Prado comments: “We have been manufacturing fridges and freezers and selling them around the world since 1954. We are still a family business at heart, continuing to develop our products in Germany. German engineering – from an enduring connection with our founder and in the knowledge that engineering expertise has been pooled in Germany for generations.

“Lastly, our objective is to showcase our appliances and help all our trade partners achieve their goals and objectives, by bringing solutions that suit them, whether they are big or small.”

Stand J82

Industrial style designs will feature heavily on the Novy stand, especially as the new Novy Phantom Frame (pictured) and Pureline Frame will be the focus. The appliances are a modular recirculation extraction systems that are powerful yet quiet. Also on show will be the Plus X award-winning Novy Easy 80cm Intuitive Vented Induction Hob, the Novy Panorama PRO 120 and the Novy Gas PRO series. The appliances shown are a combination of Novy’s range of overhead extraction and recirculation extraction appliances together with our latest ultra-quiet venting hobs.

The Novy team will be accompanied by executive chef Dan Britten who will be performing cookery demonstrations every day. Customers will be welcomed to the stand with delicious coffee as they chat to the Novy team in a relaxed and comfortable area.

Stand J70

Samsung returns to the show for a third time since it launched its home appliances to UK kitchen retailers in 2018. Since then, Samsung says it has seen huge engagement from both retailers and consumers, with a strong desire to experience the brand and its products.

At the show, the South Korean consumer electronics giant will launch a new range of built-in appliances, promising products with features for consumers to enjoy and enabling “Cooking Without Limits.”

Among the new appliances will be its Bespoke refrigeration, Infinite premium cooking appliances, Dual Cook Flex ovens, laundry range, as well
as its side-by-side products. Samsung’s SmartThings connected-home solution will also be demonstrated across the brand’s product ranges at this year’s event.

Stand N84

Five new hoods for spring will be the highlight of Westin’s stand this year, along with a good mix of standard
built-in, ceiling- and wall-mounted products and the usual smattering of unique bespoke hoods.

The brand says it will also be showcasing a new innovation that it has been working on, along with an extra special bespoke hood.

Westin considers this show a huge occasion to reconnect with existing customers, as well as meeting with future potential customers.

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