kbb Birmingham 2022: ‘Start-ups are keen to invest in technology’, says ArtiCAD

Theresa Turner, marketing director, ArtiCAD

Q: How do you think the relationship between supplier and retailer is changing?

A: We see this becoming ever stronger and closer, as organisations, regardless of what part they play in the overall KBB industry, seek to improve and enhance the customer experience at every stage of the sales process. This common aim unifies different players in the industry, to the benefit of all.

Q: How is business for Articad?

A: It is looking good so far. We saw a huge amount of investment in technology during the lockdowns, and this trend seems to be continuing. A lot of new start-ups were born during the last year, and these entrepreneurial spirits are keen to invest in technology and services that will make their new businesses extremely efficient, flexible and able to deliver outstanding customer experiences. 

From Articad’s perspective, the market looks buoyant and healthy, and we are very optimistic for the year ahead.

Q: What are the main challenges facing your business today?

A: Although there have been problems with the supply chain for our supplier partners and retailers, we see signs that this is easing considerably, which is clearly good news for all in the industry.

Q: If you were opening a retail showroom right now, what would be your strategy?

A: The showroom needs to be a true destination, offering good reasons for customers to visit – knowing they will receive expert, professional help and advice, being able to touch and feel the products, exploring the options, and being able to question staff about specific issues.

Q: How does it feel being back at social events like the KBB show and how important are they to the future of the industry?

A: It’s great to be back. We’ve ve booked a table at the kbbreview Awards –  of which we are now a sponsor – and can’t wait. It’s fabulous.

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