Mereway launches its affordable Aura Kitchens brand

Aura Kitchens is the new kitchen furniture brand from Mereway Group and joins Mereway Kitchens and Trend Interiors as its stand-alone brand.

The new kitchen brand will be sold via selected retailers nationwide. It is positioned as an affordable alternative to the two other Mereway Group brands, but it is said to keep the high-quality craftsmanship and be stylish.

Managing director Mark Mills of Mereway said: “We are thrilled with the quality and options our new brand delivers. Consumers really can enjoy creating their new on-trend kitchen whilst being assured of quality craftsmanship and excellent value for money. We are delighted to deliver this exciting product offering to our displaying retailers.”

The brand has three styles – shaker, handless and slab – in various door styles, finishes and colours, plus work surfaces and accessories to complete the kitchen. There are many opportunities for customer customisation as Aura Kitchens wants to reflect the personality and lifestyle of the end-user.

The colour ranges are in shades of cream, white, grey, green, pink and blue with three finishes: gloss, matt, and painted. Pictured is Mason with its simplistic shaker door with timber grain painted in a blend of vintage pink and dark blue.

Although this is affordable, Mereway assures customers and retailers that the construction, finish or design detail of all the kitchens in the Aura brand is still premium quality. Aura says that this is to make sure that the designer only focuses on the look and feel of the kitchen and is confident in the quality.

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