Manufacturers across the KBB industry have donated essential supplies or money to Ukraine as Russia’s invasion of the country continues.
Amica, the Polish appliance brand that owns CDA, is helping in refugee centres and supporting its employees from Ukraine through the current crisis. Amica reports that currently, all of its employees are safe.
Carrie Bell, UK head of marketing, said: “We are happy to report that all our employees in Ukraine are safe and well. We are keeping a close eye on the situation and are very concerned for our employees and all the people of Ukraine.”
Appliance brand Bosch has donated €1 million in aid across the region and made its facilities in Poland, Romania, Slovakia, and Hungary available as refugee shelters.
Stefan Hartung, the chairman of the board of management at Bosch, said: “We are donating one million euros for humanitarian aid in the region. The money will go to the German Red Cross. We will also make Bosch facilities in Poland, Romania, Slovakia, and Hungary available as refugee shelters. We are considering how else we can help locally. This is simply a matter of humanity, as well as being in line with our Bosch values.”
Help has also been forthcoming from Kingfisher, the parent company of B&Q and Screwfix. It has donated to the British Red Cross Ukraine Crisis Appeal and the UN Refugee Agency. In addition, its teams in Poland and Romania are working with their local charities, like Brico Dépôt Romania, which is fund-raising for essentials such as beds and hygiene products, the Romanian Red Cross and homeless charity FARA Foundation.
Employees of Roman were quick to respond to the crisis by supporting local charities by donating essential items. The UK shower designer and manufacturer said it is proud to support Ukraine at this time.
Chief executive David Osborne said: “We stand with the people of Ukraine and hope for a quick and peaceful resolution on behalf of all those who are suffering.”
BC Designs has pledged, for every blue or yellow painted bath it sells, to donate £50 to the Ukraine Humanitarian Appeal, which has been set up by the Disasters Emergency Committee.
MD Darren Allison said: “Both the bravery of the Ukrainian people and the hardship they are currently facing has made a huge impact on the people working at BC Designs. We wanted to launch an idea that would hopefully raise funds towards the appeal, while also focusing in on the Ukrainian colours of the flag, which have become synonymous with their plight.
“Blue remains our most popular colour when it comes to our painting service, and we know yellow is set to be huge in interiors and replace millennium pink. We are hopeful that this will help us to raise a decent sum of money.”
Some brands have stood in solidarity and showed support by changing their logos to the colours of the Ukrainian flag. For example, The Used Kitchen Company has signed up with Brand Solidarity and changed its logo to show support.
Last week at the kbbreview Retail & Design Awards, The Marble Group owner Theo Constanti, was the winner of the special £5,000 prize giveaway, sponsored by Virtual Worlds, which he decided to donate to the crisis in Ukraine.