Siematic and interiors specialist Nicholas Anthony have opened their newly renovated Mayfair showroom on London’s Wigmore Street.
The new showroom is intended to be like an artist’s studio that takes visitors on an inspirational design journey. Under the creative direction of Nicholas Anthony’s design director, Niko Rasides, the studio draws on the architecture and history of its iconic location and has been designed to have clean-cut lines and minimalist forms, combined with natural materials and artisanal finishes.
Speaking about the showroom design, Rasides said: “For us, design is a language with a sole purpose of elevating our everyday experiences. What’s crucial about home design is that it reflects the character and values of the people who live there – not just who they are, but who they want to be. We know that design has the power to be transformative, and our goal is to help our clients to create homes that take their ideas and daily rituals to a whole new level. That’s the journey we want them to engage with at our Mayfair studio.”
Siematic’s interior architect Marc Sporer added: “The experiential showroom exhibits a cross-section of Siematic’s diverse and flexible room planning concepts. As the brand is driven by customer-centricity, no two Siematics are the same – they’re precisely tailored to the needs of our customers and that’s what’s reflected through the displays.
“We are particularly pleased with the great success of the new Siematic SLX on show. Our innovative, handle-free kitchen concept not only convinced four juries of top-class design awards, but it also inspires design lovers and connoisseurs worldwide.”
The team renovated the Mayfair studio during the lockdown months and used local stonemasons, lighting specialists, and wallpaper designers, as well as sourcing stone from Spain and Italy, fixtures from Germany, and the artisanal elements from the UK.
Tony Nicholas, managing director of Nicholas Anthony, said the interior specialist has a long history as a brand that represents quality and craftsmanship. “We’ve been developing our offering further in recent years to embody an all-encompassing home interior design and interior architecture service. With design director Niko’s inspirational energy and vision, our specialist team can help homeowners, interior designers and architects to create spaces that are truly unique. They’re not hindered by a specific aesthetic imposed by us – they are guided, inspired, and supported in the process. That’s what the refurbishment of our Mayfair design studio is all about.”