Frontline Bathrooms has agreed to become the official back-of-shorts sponsor for Bradford City Football Club for the 2016/17 season.
The new sponsorship will see the Frontline Bathrooms logo appear on the back of each of the first team shorts. It will also be applied to all replica kit sold through the club’s retail store.
The company previously sponsored the team for the 2015/16 season with a sponsorship package that included branded advertising boards, washroom posters, programme adverts, social media campaigns and web-based competitions.
“We’re extremely pleased to extend our relationship with Bradford City for the upcoming season by sponsoring the team’s shorts,” said Frontline Bathrooms sales and marketing director Michael Sammon. “This increases our existing commitment to the club and we’re confident that 2016/17 will be a great season.”
Bradford City’s commercial manager, Michael Shackleton, added: “The football club would like to extend our thanks to Frontline Bathrooms for their continued support. We both believe that the club stands at the forefront of exciting times and it’s one that Frontline Bathrooms wants to be part of. As the first company to utilise the short sponsorship opportunity we’d expect them only to build on the existing relationship with the club and increase their exposure not only locally, but nationally too.”
Title image from L to R: Bradford City commercial manager Michael Shackleton, Frontline Bathrooms sales & marketing director Michael Sammon and chief executive Nick Hall, and Bradford City chief operating officer James Mason