The 1810 Company has handed over the first Fiat 500s to Simply Kitchens, as part of a national campaign to increase brand awareness.
The Flintshire-based sink and tap supplier has started the ‘Fiat 500’ promotion as a national campaign to continue establishing the 1810 brand across the country.
A total of 50 cars will be given away to strategically located showrooms of their displaying dealers in order to drive awareness of 1810 sinks and taps.
Simply Kitchens’ managing director, Nathan Hooper said: “The new partnership scheme was ideal for us as we have several designers and feel the broad range of 1810 sinks and taps is ideal for our kitchens and our clients.
The 1810 Company managing director, Gareth Williams said: “We want to support our loyal dealers with clear actions.
“By going the extra mile and giving them something tangible we are consolidating our partnership and at the same time increasing awareness of the 1810 brand in the market place.
“We can’t think of a better way to show our mutual commitment than giving our retailers a car.”