Montpellier Domestic Appliances launched its Priority Partner Programme (PPP) at the DAD tradeshow at Chepstow Racecourse held at the end of July.
Around 25 products will be available through the agency agreements and Montpellier said it launched the scheme because it wanted to “protect the retailer’s margin”.
The first products will be available from October 1.
“Under the agreement the retailers will have to be a Montpellier agent to buy these products. We want our designer products, such as our 100cm range cookers and 60cm Mini ranges to be offered to the consumers by retailers who really know and support not only the product but also the Brand. In return for their support PPP products will return healthy margins in an extremely competitive marketplace,” said Adrian Gillman (pictured) managing director of distribution partner DAD.
“At the end of the day, retailers are bread and butter for all of us,” he added. “We don’t want them to just stock the five Montpellier products, we want them to stock the range and be able to move the margin through their business. It’s all about margin at the end of the day. You don’t want to stock anything you can’t make any margin on. It just wouldn’t be a business would it?”