Gorenje keeps it simple with Facebook videos

Appliance manufacturer Gorenje has launched a social media campaign that features a series of short recipe videos that convey the brand’s ‘Life Simplified’ message.

Under the #FoodSimplified tag, the four videos have so far been posted to the company’s Facebook page and have attracted a total of 171,793 views.

“With the current online foodie trend, we realised there was demand for fun, quirky content and we’ve found Facebook to be the perfect platform to host it,” said Gorenje UK sales director Stuart Benson. “In April 2016, Social Media Today reported that Facebook now generates an average of eight billion video views per day.

“We’re delighted with the success of our #FoodSimplified videos and it’s great to see our community really engage with them and enjoy them – hopefully they will have inspired lots of people to get creative in the kitchen.”

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