Blanco increased sales by 18.5% in 2021 compared to 2020. The total sales last year were £411.7 (€483) million.
The company has strong growth in its domestic sale in Germany, up by 10%. At the same time, the international sales were up almost a quarter (24%) compared to 2021 and were £269.6 (€317) million.
Blanco’s CEO, Frank Gfrörer, “Particularly in this difficult market environment, it is clear that our consistent focus on a premium brand experience at the kitchen water place has won over both our trade partners and our end consumers.”
In 2021, the company invested £10.9 (€12.9) million. The investment was mainly in strengthening its international production and logistics network. Due to the increased demand, Blanco expanded production capacities and made further improvements to processes to ensure that order management remained broadly stable. COO Andreas Ostermann von Roth said: “Our investments have also created the conditions for faster innovation cycles and technological developments.”
Trade partners like kitchen showrooms are an integral part of Blanco’s business model. Blanco has been increasing its communication with its customers directly through digital channels to help in the initial planning process. Gfrörer explained: “By adopting this hybrid approach, we want to increase customer traffic to our trade partners and stimulate demand for high-quality system solutions. At the same time, we are supporting our trade partners to concentrate on their core business.”
One of the major focuses for this year is working on increasing its focus on positioning the Blanco Unit as a premium solution for the kitchen water place. The unit incorporates all aspects of food prep, from a multi-use sink and tap with multiple uses to undercounter bins. Gfrörer said: “We have laid a solid foundation for our teams and our trade partners. This provides us with a firm footing to promote the Blanco Unit concept.”
“We’re filling a gap in the market with the Blanco Unit. “By ensuring functionally and ergonomically-optimised interaction between all components, we enable a seamless workflow from the mixer tap or drink.system to the sink and the waste separation system. That’s the key promise of our Blanco Units.”
Gfrörer concluded: “People spend around 60% of their time in the kitchen doing activities at the water place, such as drinking, preparing food and cleaning, to name just the most important ones. We want our high-quality system solutions, the Blanco Units, to make this time one of outstanding convenience, practicality and enjoyment.”