Bathroom specialist Saniflo has joined the British Manufacturers Association (BMA).
Saniflo is the fourth major UK bathroom brand to join the BMA in the last month.
Chief executive of the BMA Yvonne Orgill said: “We are delighted to welcome Saniflo to our association.
“This long-established and well-respected company will further swell our portfolio of brands and will add their expertise and experience to the group.”
Current major initiative by the BMA include the development of the European Water Label (which is now a stand-alone company), the Hot Water Burns Like Fire campaign to eliminate scalding through hot water, and the CE Marketing Campaign for uncontrolled sanitaryware imports.
Saniflo joins the association ahead of its Bathroom and Kitchen Industry Business Conference, which will take place on October 4 2016 at the Belfry, Sutton Coldfield. The conference will consider the topic of The Circular Ecomony.