Franke launches new Mythos appliance brand to UK market

Mythos appliance Franke

Seeing the ongoing demand for appliances, Franke has re-entered the appliance sector and brought the Mythos Appliance Family to the UK.

The brand is for the mid-upper end of the market and has a range of ovens, hobs and hoods. It will be available ex-stock from distribution partners Swift, Waterline, Sinks & Things, Forth & Clyde and Bodel assuring availability across the UK and Northern Ireland.

The launch of this brand is part of the broader plan by Franke to become a complete kitchen solution brand; as Jo Sargent, sales and marketing director at Franke, explained: “In January 2021, the Franke Group created the Home Solutions division adopting a whole system approach to supplying a range of kitchen products including sinks, taps, waste management solutions and appliances.

“Across Europe, we successfully supply appliances into a number of markets from three distinct families of Mythos, Smart and Maris, which are aimed at different price and customer segments.”

The range has a minimalistic design and multiple appliances like steam and pyrolytic options, a compact combi oven, a warming drawer, two induction hobs and five hoods. The ovens in the Mythos family received the prestigious Red Dot Award in 2021 in recognition of their sophisticated design and technical performance.

Sargent continued: “We recognise there are ongoing supply issues in the UK which are hampering retailers’ ability to plan and complete projects, and we can provide solutions to these problems with a high quality, focussed range of products. We already have induction hob extractors and hoods available in the UK, with several new models recently launched for 2022. But we also have the capability to supply ovens and so we have created this integrated offer for the UK market.”

“The Mythos Appliance Family has been created to offer retailers a focused range that is easy to sell to customers and keeps their business rolling. Of course, we see an opportunity to plug a gap in the market which current brands are at times struggling to meet but we are committed to ensuring ongoing product supply, customer support and aftersales service.”

“We recognise that we have previously launched and withdrawn appliances from the UK market, however we are in different times. We now have several years of proven experience of supplying appliances across many European markets, a strategic commitment from the Home Solutions division to a whole system approach, and a changed market beset with supply chain problems. We are in a strong and secure position with our supply chains, we have good stock holding and we can deliver just as we are doing with our sink and tap products.”

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