Bathroom retailer Victorian Plumbing has partnered with shower manufacturer Bristan in support of its new Smile, Glee, Joy and Bliss ranges of electric showers.
Starting this week, the companies will launch a targeted cross-marketing campaign, ‘Just Add Water’, to find potential trade and retail customers.
The campaign aims to highlight the ease of installation of the new range of electric showers.
Victorian Plumbing managing director Mark Radcliffe said: “We are delighted to work so closely with Bristan on this campaign. More and more of our suppliers are reaching out and looking to strengthen ties with the company, take advantage of our fantastic place in the market, or looking to get on board with our dynamic, innovative marketing efforts.
“This latest campaign is fantastic opportunity for us. Bristan is one of the most popular bathroom brands in the UK, and we are looking forward to working together for even greater continued success.”
Ian Hansell, general manager for Bristan, added: “Originally launched some five years ago, our electric shower range was designed to introduce a range of affordable, stylish products that were easy to fit and would keep installation time down. The key was delivering electric showers that appealed to the homeowner, but also offered good margins for our customers.
“Fast-forward to today and we’ve retained our easy-to-fit values, but have also developed a number of clever new features designed to improve the user experience. This exciting campaign, which will target both installers and consumers, is part of our wider launch plan and we’re thrilled to have this partnership in place with Victorian Plumbing.”