Helen Skelton named as first brand ambassador for Victoria Plum

Helen Skelton

Online bathroom retailer Victoria Plum has announced that its first-ever brand ambassador is TV and radio presenter Helen Skelton.

Skelton, who has worked on shows such as Blue Peter and Countryfile, is currently appearing on Strictly Come Dancing.

In her role as brand ambassador for Victoria Plum, she will get involved in a range of activities, including community and sustainability projects, content marketing, social media and events.

Commenting on the partnership, Victoria Plum chief executive Paul McClenaghan said: “We have been considering appointing a brand ambassador for some time and Helen was always top of our list. Her down-to-earth nature, relatability and warm personality fits perfectly with Victoria Plum’s values and makes her the ideal person to partner with.

 “We have lots of exciting plans with Helen and we can’t wait to get started on implementing them.”

The appointment of a brand ambassadorship forms part of Victoria Plum’s ongoing business transformation since it was acquired by Leeds-headquartered private equity firm Endless three years ago.

Speaking about the deal, Skelton commented: “Making home improvements is something I’ve long had a personal interest in which means I understand the hopes and expectations of Victoria Plum’s customers.

“I also know it’s a progressive business that’s dedicated to providing a great customer experience and delivering a beautiful end result.

“It feels right for me to partner with Victoria Plum because I like the people, products and the way they successfully go about helping make customers achieve their dream bathrooms.”

Home > News > Helen Skelton named as first brand ambassador for Victoria Plum