Heritage Bathrooms unveils biggest ever collection

Heritage Bathrooms

In a bid to show its long-term commitment to its retail network, Heritage Bathrooms has unveiled its biggest product launch to date.

With more than 350 new products and accessories, including two new bathroom furniture ranges, in a statement Heritage – which is part of Bristan Group and owned by Masco – described the launch as a “ground-breaking move” for Heritage.

In another first for Heritage, the brand is introducing illuminated mirrors to its core product range as part of a huge expansion of its accessory offering.

According to the brand, the aim of the new portfolio is to increase its showroom presence by offering more choice and retail support than ever before. It will be supporting the product investment with a new brochure which it says will bring together its portfolio across five distinct looks – Country House; Pure and Simple; Colour Splash; Parisian Chic: effortless sophistication; Plant Power. Created by interior designer and writer Claire Bingham, Heritage says the ‘looks’ have been created to help retailers display and sell across ranges and styles in showrooms.

Speaking about the launch Martin Mongan, chief executive of Bristan, said: “With consumers increasingly mixing more contemporary sanitaryware, brassware and accessories with traditional appeal, we wanted to create design concepts and products that would meet this demand. The product ranges and our five new distinct Heritage looks mark a huge chapter in the Heritage story as we look to really increase our support for our retail partners and make it even easier for customers to ‘Design with Heritage’.

“Meanwhile, the new brochure and Look Book will help showrooms by bringing products to life through the new looks, with a dedicated portal support developed for our partners to specify these solutions into bathroom designs. We’ll also be launching a consumer-led campaign over the coming months to help drive footfall across showrooms.”

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