Appliance giant has appointed Norbert Schmidt as vice president products and brands of Whirlpool EMEA (Europe, Middle East and Africa).
Schmidt, who has been at the company for over 13 years, will report directly to Esther Berrozpe Galindo, president of Whirlpool EMEA and executive vice president of Whirlpool Corporation.
Prior to his new appointment Schmidt had been general manager of the company’s NAR (North America region) Refrigeration Business Team since 2014. During his career at Whirlpool he has gained experience in cooking, refrigeration and laundry product development, merchandising, marketing, plant operations, supply chain and engineering.
Speaking of his new appointment, Schmidt said: “I am thrilled to take on this new challenge and I look forward to working with the team to further develop Whirlpool’s marketing approach across products and brands to help reinforce and establish our product and brand leadership and to expand our expertise in the Internet of Things. This is an exciting time for our company and I look forward to continuing Whirlpool’s pioneering role in creating products and solutions that offer true value to our consumers and giving them the chance to live real moments that matter.”