The kbbreview Podcast: What IS a partnership anyway?

Today we’re talking about that mostly prickly of symbiotic relationships – the one between retailers and suppliers.

One of the most frequently used requests is that the relationship between KBB suppliers and retailers should be a ‘partnership’, but what exactly does that mean?

What’s the difference between a ‘partnership’ and a simple transactional placement of orders? Are partnerships all about the people rather than the company?

Should partnerships come from formal service level agreements or is it much more about gut feeling – you simply know when it’s working and when it’s not.

To discuss it all we have the return of two podcast stalwarts, Paul Crow from Ripples and Tony Robson from DayTrue in London.

Listen now using the player above, or here in Apple Podcasts, Spotify or YouTube.

You can see all episodes of The kbbreview Podcast here.

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