New senior appointments for Asko UK

Appliance brand Asko has added two new senior appointments to its UK team in a bid to grow its sales and develop brand awareness within the UK market.

Michael Hardwick (left) is joining as head of sales, having previously worked for both Miele and Fisher and Paykel. This new role will see him developing awareness and visibility of the brand in the UK with a variety of retail and trade partners.

Meanwhile, Peter Jarvis joins as Asko’s national account manager. He has previously worked for brands such as Smeg and BSH and will be drawing on his experience to build strong relationships with retailers.