Scandinavian appliance brand ASKO has recently appointed Jessica Rhodes to be its new product and marketing manager.
Hoping to sustain its momentum and further develop brand awareness, ASKO says that Rhodes was appointed with the intention of being able to further grow the brand’s sales in the UK.
Having previously worked as a buyer for La Redoute, Rhodes has experience with managing a wide portfolio of SKUs, and is a good fit for managing ASKO’s product strategy for the UK market.
Rhodes said: “I’m very excited to be joining the ASKO team and be a part of an forward thinking and historic brand that engineers beautiful, high-quality and environmentally-conscious products. I’m looking forward to managing the product range for the UK, and delivering fantastic products that all have unique selling points.
“It’s such a great opportunity to be joining such a high-regarded brand within the premium appliance market, and I can’t wait to help the team grow further and become the leading high-end kitchen appliances brand in the UK.”