Ideal Standard has chosen Katie Cope to lead its trade and consumer marketing team and marketing and product strategies throughout the UK and Ireland.
Cope (pictured) joined the company as marketing director in late September and brings more than 16 years’ industry experience in sales and marketing. She has spent the past decade in the plumbing and heating sector.
Her most recent position was as UK marketing director for Vaillant Group, where she led the marketing, new product development, CRM, customer training and business planning. The role also included the position of Western European Business Development Director, encompassing the steering of business development activities in the UK, France, Belgium and the Netherlands.
Jim Moore, managing director at Ideal Standard, said: “We’re delighted to welcome Katie to the team at Ideal Standard. Her extensive experience in many aspects of the sector means she’s perfectly placed to lead our marketing team and the company’s marketing and product strategy throughout the UK and Ireland.”
Cope added: “I’m very pleased to join not only a great British brand, but also a great British manufacturer, who continue to drive the industry forward with intelligent design and exciting innovations.”