Beko launches its biggest ever joint ad campaign

Appliance giant Beko is launching its biggest joint multichannel ad campaign to date with detergent brand Finish.

The advert appears on ITV X and Sky catch-up until the end of November. It should reach a target audience of more than 15 million adults and is intended to educate non-owners on the benefits a dishwasher can offer.

The campaign will also set out to “improve quality perceptions of Beko” and will hero Beko’s Corner Intense technology. The ad will show how the unique rotation of the dishwasher spray arms helps water reach every corner of the dishwasher’s interior for the most effective and intense cleansing action.

The ad will also showcase Beko’s Which? Best Buy Award for its BDIN38650 integrated dishwasher with DeepWash Technology. It scored 79% and was praised for its “excellent energy and water efficiency”.

Beko UK marketing director Vijay Bhardwaj said: “After the success of our previous campaigns, we are thrilled to be on TV and digital media, showcasing our innovative Beko dishwasher to as many consumers as possible across the UK. We are also proud to spotlight our Beko Corner Intense dishwasher technology, which ensures plates, pans and glassware get a perfect clean every time.

“The campaign also highlights another Which? ‘Best Buy Award’, which we’re extremely proud of. Not only does this show our continued efforts to provide consumers with the most reliable products, but this award also notes the dishwasher’s efficiency in both energy and water usage, two factors we know are extremely important to our customers in this continued cost-of-living crisis.”

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