The UK kitchen and bathroom market is a vibrant and dynamic sector that reflects the evolving needs and tastes of homeowners. In 2023, the industry witnessed significant transformations, driven by changing consumer preferences and the enduring impact of the Covid-19 pandemic. As we take a closer look at the year that was and gaze into the crystal ball for 2024, it’s evident that this market is poised for further innovation and adaptation.

This year was a year of adaptation. The pandemic left an indelible mark on the way we live and the spaces we inhabit. As a result, the kitchen and bathroom markets in the UK have been shaped by a desire for functionality, safety, and comfort.

In 2023, kitchens became the epicentre of daily life in many households. With remote working and home-based schooling becoming the norm, kitchens were no longer just spaces for cooking – they were transformed into multifunctional hubs for work, study, and socialising.

Wellness

In 2024, we can expect to see the evolution of the smart kitchen, with the integration of AI-powered appliances and voice-activated controls. This will make cooking and meal preparation more efficient and enjoyable and in line with other areas of our daily lives.

The pandemic underscored the importance of personal health and cleanliness, leading to an increased demand for touchless fixtures, antimicrobial surfaces and spa-like features in bathrooms.

The BiKBBI predicts that the emphasis on wellness in bathrooms will continue into 2024. Expect to see more incorporation of hi-tech features, such as digital showers, smart mirrors, and air purification systems, but retailers should be wary of a challenging marketplace – see Victoria Plum as a case in point.

In 2023, sustainability became a core consideration within kitchen and bathroom design. As the climate crisis deepens, homeowners are looking more and more for eco-friendly options. Sustainable materials, energy-efficient appliances, and water-saving fixtures gained popularity.

The sustainability trend is expected to gain further momentum in 2024. Look for an increase in the use of recycled and upcycled materials in kitchen and bathroom design. Green certifications and labels will also play a crucial role in the purchasing decisions of environmentally-conscious consumers in the year ahead.

The integration of smart technology in kitchens and bathrooms was a notable trend in 2023. Smart appliances, touchless taps, and voice-activated controls became more accessible and affordable. The convenience and efficiency of these technologies made them a huge hit with consumers.

THE BIGGEST AREA FOR GROWTH IN 2024 IS...

DIFFERENTIATION

Those retailers that dare to be different and break away from the norm will do well in 2024.

Adapt to succeed

The smart-home revolution is showing no signs of slowing down. In 2024. We will see further integration of AI and machine learning. Smart devices will become more interconnected, allowing for seamless control and automation – from managing kitchen inventory to setting person alised shower preferences in the bathroom.

In 2023, consumers and designers alike embraced innovative compact living solutions to maximise the functionality of smaller kitchens and bathrooms.

This trend will continue into 2024. Expect to see more space-saving designs and multipurpose fixtures. Modular and customisable solutions will cater to the specific needs of smaller living spaces. The emphasis on supporting local businesses gained momentum in 2023. Consumers sought unique and handcrafted elements for their kitchens and bathrooms, reflecting a desire for authenticity and quality. With the skills gap worsening, consumers are seeking reassurance from the industry to protect their investment, so this should be a priority for brands moving forwards.

The UK kitchen and bathroom market in 2023 has adapted to the changing times and consumer needs. The impact of the pandemic has shaped how we view and use our spaces, emphasising sustainability, wellness, and technological integration. As we peer into 2024, it is clear that these trends will continue and evolve, driven by the changing demands and expectations of consumers.