Grohe has announced that it has added a new UK distributor for its trade range of bathroom and kitchen products.
As of January 2024, Primaflow F&P will be offering nationwide next-day delivery of Grohe’s trade and showroom products from its extensive network of distribution centres.
Grohe says that its offering with Primaflow has been carefully curated to ensure next-day access to its key best-selling lines, which includes Eurosmart, Tempesta and Euphoria.
“We’re delighted to be working with Primaflow F&P. They are well known for their service levels and this will enhance Grohe’s offering alongside our existing distribution partners,” said Grohe’s James Sturdy, who will be managing the Primaflow F&P account. He added: “This new partnership between Grohe and Primaflow F&P, will only strengthen our offering to our customers and reiterate our position as a go-to brand for complete bathroom and kitchen fittings”.
Additionally, Primaflow’s managing director, Andrew Ballantine is excited to have a “globally recognisable name such as Grohe” added to its portfolio of bathroom suppliers. We are committed to a strong stock profile, providing our customer base with Grohe products on their normal delivery service, bringing quality product and service together”, he added.
In other recent news, Kristine Skauge, head of Grohe UK, recently spoke to kbbreview about why the UK is a core market for the brand, and why KBB retailers are key to their way forward.