Manchester-based kitchen supplier TKC has launched what it calls “the most significant product range update in its history” as it continues to invest for growth.
The move comes less than a year since TKC completed a management buyout and follows a £1 million building programme at TKC’s Denton headquarters. The site now boasts a purpose-built 11,000 square foot trade-only showroom and an increase in warehousing space to 100,000 square feet.
The company has introduced the Cambridge, Windsor and Vivo Matt collections, plus extensions to existing ranges including 19 new doors.
Marketing collateral has also been completely overhauled and re-designed to support the new product launch and signal what the company calls “a new era” for TKC.
“We have retained the existing TKC logo because it is so widely recognised throughout the industry,” explained marketing manager Neil Taggart, “but everything else about our image has been developed to reflect the energy and momentum of the company, together with our core principles of quality, design and value.”
The re-styled literature suite includes a 284-page Trade Guide with new photography. Responding to customer feedback it also incorporates a price list for the first time.
Supporting retailers, there is also a new glossy 188-page On Trend brochure and new POS resources are also available.
“It’s been an exciting 12 months for TKC where we’ve made fantastic progress,” said TKC CEO Roy Saunders (pictured). “We’ve made some key appointments across the business and with considerable investment we’ve ensured our infrastructure is capable of substantial growth over the next few years. The product range is now supported by outstanding marketing collateral and a clear branding strategy that will help both us and our customers to sell more.”