New regional sales manager at Waterline

Waterline has announced the appointment of Simon Beard to be its new regional sales manager for North Wales and parts of the West Midlands.

According to the brand, Beard will be working to support Waterline customers throughout these regions, whilst also working to secure new business. 

Beard has 34 years of sales experience in the kitchen retail sector, and is joining Waterline from Swift Electrical, where he was head of sales for the company.

Commenting on his appointment, Simon said: “I’m looking forward to working with my colleagues at Waterline to make 2024 a memorable and successful year for our customers.”

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