SENSTEC sets its sights on US market

As part of its expansion into the United States, anti-slip shower tray manufacturer SENSTEC has announced it has found a new managing director to head up SENSTEC USA.

The role has been filled by Mark Conacher, who is the former managing director of UK-based Liberty Fitting Service Ltd.

SENSTEC says that it believes Conacher’s background and experience make him a “tremendous fit” to head up the company stateside. The company specifically mentioned his experience from taking Liberty Fitting “from a sole trader business [into] one of the most recognisable installation brands in the UK”.

According to Conacher, the SENSTEC brand has enjoyed remarkable growth in the UK market, so “it was only a matter of time before this remarkable product was shared in other parts of the world”.

The company made its first sale in the US last year, when it supplied a shower tray for a Maine couple. With the establishment of SENSTEC USA, the brand is now ready to expand further into the US.

The company’s owner and founder, Christopher Hackett, said that he first met Mark in 2019, and he “immediately stood out to him”. Hackett added: “I know he is the perfect person to drive this company forward.”

Conacher himself said he feels humbled and grateful for the new opportunity to lead SENSTEC USA. “SENSTEC is a fantastic product”, he said. “Young or old, you should feel safe in the shower. SENSTEC achieves this.”

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