Major UK KBB brands to showcase at America’s KBIS show

North America’s National Kitchen & Bath Association (NKBA) has announced that several major UK KBB brands are set to exhibit at this year’s Kitchen and Bath Industry Show (KBIS). 

Part of this year’s KBIS show will be its International Pavilion Program, which is a dedicated exhibition space where attendees can engage with brands from outside of the US market. This the first time that some of the brands have exhibited in the US.

The UK pavilion has been produced in partnership with the UK’s own Bathroom Manufacturers Association (BMA). It will showcase several UK KBB brands and will have an overarching theme of ‘A Tradition of Innovation..

The BMA itself is to have its own exhibit at the UK pavilion, as well as cabinetry fittings manufacturer Crofts & Assinder, bathroom fittings manufacturer Fitzroy of London, shower tray specialists SENSTEC, and heritage bathroom brand Thomas Crapper.

As well as UK brands, visitors to this month’s KBIS show will also be able to visit the German pavilion, which will feature 15 German manufacturers united by a ‘Made in Germany’ theme. It will feature brands such as Hettich, Nobilia and Vauth-Sagel.

In addition, there will also be a Brazilian Natural Stone Pavilion, produced by Centro Rochas, the Brazilian Association of Natural Stone Exporters.

Suzie Williford, chief global relations officer at the NKBA, said that the sheer number of international brand’s at this year’s show “speaks volumes” about the impact of its Global Connect initiative.

This initiative has been launched to expand international awareness of the NKBA and the KBIS show itself. It is intended to help offer resources to make it easier for international brands to enter the North American kitchen and bathroom sectors.

“The face of the international kitchen and bath industry should reflect the diversity of its makers,” said Williford. “There are so many stunning Global Connect members joining the North American design conversation and their presence in International Pavilions make it easy for our attendees to find and be inspired by their offerings.”

This year’s KBIS show will be taking place at the Las Vegas Convention Centre and will run from February 27 – 29. 2024 also marks the 60th anniversary of the KBIS show.

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