Kitchen appliance manufacturer Hoover has launched a new ‘gift with purchase’ promotion on selected built-in ovens and range cookers.
The promotion provides consumers with a subscription of up to three months to Dorrington’s Cake Club. It will run until November 30 and consumers will receive a sweet treat from Dorrington’s direct to their door every month.
Owain Harrison, UK head of sales and marketing Hoover Candy Baumatic (Built-in), commented: “Perfect for ‘foodies’ and in line with our Hoover built-in baking branding, this gift with purchase has been designed to convey the key brand values through point-of sale and is available for use in-store and online.
“The promotion provides additional value and an extra reason to purchase a Hoover range cooker and single or double oven in the months leading up to Christmas.”
The promotion is available on 25 models, with a two-month subscription available on six single ovens, and a three-month subscription on the remaining 19 appliances, which include single ovens, range cookers and the new collection of double ovens.
Harrison continued: “Having a ‘sweet treat’ delivered from Hoover to the consumer after purchase will not only remind them of the Hoover brand, but also provide retailers in the showroom with eye-catching POS that draws attention to the appliance and allows them to talk through the various cooking functions and features.
“The promotion has also been designed to allow trade up through the Hoover cooking range. Single ovens have a two-month cake club gift, while top-of-the-range ovens and range cookers come with three months providing the ability to upsell due to the increased added value perception.”
Participating retailers can simply direct their customers www.hoover.co.uk/cakeclub where they can claim their cake club subscription.