Surfaces manufacturer Rearo has teamed up with Leeds-based retailer Easy Bathrooms to develop a ‘revolutionary’ new wall panel.
The multimillion-pound collaboration has produced a new polyurethane-based wall panel that promises to outperform the durability and lightness of plywood and MDF coverings.
Easy Bathrooms, which has in excess of 100 showrooms around the country, will be selling the new panel product exclusively to its customers.
The new Nuova range is to go on sale in Easy Bathrooms outlets across the UK and is supplied in 16 different patterns.
Commenting on the deal, Rearo managing director Graham Mercer said: “Easy Bathrooms is one of our biggest customers and, with its rapid expansion across the UK, the partnership seemed inevitable. They were using our plywood panels and waterproof core versions from another supplier. However, we seized the opportunity to innovate with them, developing a brand-new product that meets their needs even better.”
Easy Bathrooms owner Craig Waddington said the exclusive nature of the collaboration would further enhance Easy Bathrooms’ market position.
He said: “We are thrilled to be working alongside Rearo on this project. Our commitment to offering top-tier bathroom solutions is further strengthened by this collaboration. The foam-based product brings an innovative edge to our offerings, aligning perfectly with our growth strategy.”
Speaking of the benefits the new panels offer, Mercer added: “We have improved the density of the core material, enhancing its resistance to wear and tear. It’s completely waterproof and features a rougher surface texture, providing better adhesion for laminate. The enhancements we’ve made to the product make it ideal for wet environments, and we’re confident it will outperform existing solutions. While it’s likely more cost-effective than plywood, we’re positioning it as a premium offering in the market.”