Iconic British brand Rangemaster has unveiled a new logo and brand identity as well as a number of key company developments at the kbb Birmingham exhibition.
Coinciding with the brand’s first appearance at the show in a decade, the update is part of a series of manufacturing and range advancements following a multi-million-pound investment in its Leamington Spa factory.
According to Rangemaster – which is part of the Middleby Residential portfolio that also includes Aga, Novy and La Cornue – the investment is part of its long-term strategy to support its retail network. The new logo, it said, is part of an evolved brand narrative and ethos, ‘Everyday Inspired’, that focuses on the consumers’ cooking, cultural and lifestyle.
To support this, Rangemaster has also invested in new production lines at its Leamington Spa factory, implemented a powder paint facility and developed a ‘next generation’ construction across its range cookers. The rollout kicks off with the Estel Deluxe and Edge Deluxe portfolios, unveiled at the kbb Birmingham show, and will gradually replace all existing range cookers.
Speaking about the developments Iskender Diker, commercial director Middleby Residential (Rangemaster), said: “The new brand identity and next-generation manufacturing improvements are just the beginnings of an exciting new era for the Rangemaster brand. As the UK’s number one range cooker manufacturer, the new logo celebrates this significant milestone in Rangemaster’s almost 200-year history and pays tribute to our unwavering passion for cooking and enduring heritage as a Great British brand. We have invested significantly in our manufacturing facilities in Leamington Spa to provide retailers with an even stronger, more cohesive product offering, proudly Made in Britain. It’s a powerful message for retailers and demonstrates our commitment to supporting them, while also enhancing the cooking experience for consumers.”