TruBlue celebrates rapid growth since 2023 launch

KBB business management platform TruBlue has celebrated its growth over the past year, having added over 500 manufacturer brands to its platform since it was founded in August 2023, in addition to surpassing its targets for this year’s kbb show.

Armed with a goal of selling 200 licenses at the show, the company reportedly sold 250 in total, smashing its target by a wide margin. These licenses spanned 77 different companies, with 20% of these being manufacturers who will also host their catalogues on the platform.

TrueBlue also said that in addition to the 250 licenses sold, it generated a further 200 leads to follow-up afterwards,

On the success of the kbb show, TruBlue managing director, Leigh Martin comments: “We were so busy. We literally didn’t stop for the three days, with the whole team constantly demonstrating across all our available devices.

“Universally, people just seem to love the application – they love how easy it is to use, they love the modern interface, they appreciate our pricing structure, and already, they trust us – our word-of-mouth growth demonstrates that fact.

“We are so confident in our solution that we won’t ever tie customers in to long contracts and as a consequence they’re happy to invest in us, with some of our new sign-ups signing up for two years up front, or even three!”

kbbreview spoke to Martin at the kbb Birmingham show, where he explained that business over the past year had been “fantastic” – adding that the company is also confident of its success going forward.

TruBlue signed its 500th supplier earlier this year, naming the milestone company as luxury Italian appliance manufacturer, Smeg.

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