Bath manufacturer, BC Designs, has undergone a significant rebrand as the company sets out its vision for the luxury bathroom market.
The new brand, which is said to be centred on the design credentials of BC Designs, celebrates the company’s use of “exceptional British craftsmanship” and “finest materials” to create centrepieces for the bathroom.
Working alongside brand agency, FreshBritain, BC Designs new visual identity has been rolled out across all of the company’s touchpoints, including a new website, 144-page brochure, digital channels, and Point-of-Sale.
The new website has a more pared back and fluid feel and has been developed to be “a point of inspiration for consumers.” For retailers, the website will sign-post homeowners to BC Designs retailer stockists throughout the UK.
As well as a new visual identity, work is underway to strengthen the company’s product portfolio, both in terms of its core product of baths, as well as expanding into further bathroom categories.
Jon Walker, head of marketing, said: “The investment in the new brand by BC Designs and parent group, Roxor, is an indication of the intent for BC Designs to take ownership of the luxury end of the bathroom market.
“As a brand, we are already well known for quality and original design, and the rebrand reaffirms this positioning. While baths have been our core product and what we are most known for, the new brand will build on this to encompass all bathroom product design.
“Even with a new look, our core founding principles — quality, innovation, and originality — remain the same, but with a modern approach and look. We are excited by the investment into BC Designs and how it will push forward the brand to support our retailers.”