All change at V&B following Ideal Standard buy-out

Bathroom giant Villeroy & Boch has reorganised its top brass and company structure following its acquisition of Ideal Standard.

The current  Bathroom & Wellness division of Villeroy & Boch will be merged with Ideal Standard and divided into the three areas of ‘Operations’, ‘Sales’ and ‘Marketing/R&D/Product Management’. 

Current board member Georg Lörz will become ‘chief operations officer – bathroom & wellness’ and Ideal Standard managing director Jan Peter Tewes will become ‘executive vice president sales – bath & wellness’. The executive vice president marketing/R&D/product management role has yet to be filled. 

The two executive vice president roles will report to CEO Gabi Schupp.

In May, Villeroy & Boch reported a significant increase to its revenue for the first quarter of the year, which it attributed to the acquisition of Ideal Standard.

The company generated consolidated revenue of €277.1m (approximately £195m), an increase of more than 20% over its financial results from the same period in the previous year. According to the company, Ideal Standard contributed € 57.1m (approximately £49m) to its total consolidated revenue.

Villeroy & Boch announced its plans to acquire Ideal Standard at the end of last year, reportedly paying around €600 million (£517m) for the brand. It said that the acquisition would see the combined company become one of Europe’s largest manufacturers of bathroom products.

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