Italian appliance brand Bertazzoni has created a new commercial director position within the company, recruiting Paul Whyte to fill the role.
Whyte has held position at several appliance giants, such as Comet, Indesit, GDHA and AO.com. Bertazzoni says he has “extensive knowledge across the entire white goods spectrum” and that his appointment “is set to take the business to the next level”.
Following the news, Whyte said he was “looking forward to supporting and developing this great brand.”
He added: “The company has so much untapped potential, as well as fleet of foot flexibility and I’m energised by the prospect of working with the team to explore just what the business is capable of. “