Scandinavian appliance brand Asko has formed a new distribution partnership with KA Distribution, which will see the company supply its full laundry range across the UK.
The distributor, which specialises in premium domestic appliances, will now offer customers the full range of Asko laundry appliances, which includes freestanding drying cabinets, washing machines and tumble dryers.
Asko says that the partnership will ensure that its laundry appliances will be readily available to independent retailers, helping to provide customers with a seamless experience, from product selection to installation.
Michael Hardwick, Asko’s UK business director, commented: “We at Asko are so pleased to announce this exciting partnership with KA, and I am really looking forward to seeing the impact of introducing the Asko brand to a broader set of kitchen studio partners.
There is a real synergy in Asko and KA to establish ourselves as a trusted & credible premium partner, and I am very confident in our collaborative ability to do just that.”
Andy Myers, commercial director at KA, added: “We’re thrilled to be working with ASKO and by adding their range of premium laundry products to our portfolio, designers will have the opportunity to create something really unique and exciting for their utility and boot-room projects.”
Earlier this year, Asko also announced that it had appointed Michelin-starred chef, Tom Aikens, to be its Global Chef Ambassador for 2024.