Premium kitchen retail chain Harvey Jones is set to open its new flagship showroom at furniture and homewares store Heal’s this month.
The retailer’s new showroom will occupy a 670sq ft retail space on the lower ground floor of Heal’s Tottenham Court Road premises in London.
According to Harvey Jones, the newly designed showroom will include six kitchen and home displays, featuring its Shaker, Arbor, Linear and Hampton ranges, as well as a pet kitchen and utility installation. Appliance partners on display inside will include Fisher & Paykel, Miele and Quooker.
In addition, Harvey Jones says it is also going to be launching a brand new collection along with the showroom opening, which will also be on display in-store.
Harvey Jones recently spoke to kbbreview exclusively about its plans to open two new locations before the end of 2024 – one of which being the new flagship London showroom.
However, it also confirmed that it will close three showrooms, one of which will reopen in a new location in 2025. It has not yet detailed which stores these will be. Along with preparing its new flagship showroom, the retailer has also completed two showroom refurbishment projects this year, Brighton and Hove, which reopened in the summer, and Chester, which has opened recently.
Harvey Jones recently announced a comprehensive brand refresh following a turbulent couple of years at the company, which also saw it being rescued in a last-minute pre-pack deal in February of this year. Chester was the first Harvey Jones showroom to feature the visual refresh, which includes a broadened product offering, new logo and brand colours.
Speaking of the upcoming showroom opening, Vince Gunn, CEO at Harvey Jones, commented: “We are delighted to launch our latest flagship showroom at a premium central London location, in an iconic store that has been part of the UK’s interior design history for over two centuries. The core values of Harvey Jones and Heal’s align perfectly with design excellence and craftsmanship that transform living spaces into a beautifully functional experience.
“This new opening is a strategic imperative for the Harvey Jones brand refresh we have been rolling out this year, evolving our brand positioning and extending into the wider homes space. We are very excited and look forward to opening the doors ‘officially’, with a huge thank you to all the teams who have designed a showroom that truly reflects our ‘Designed for Life, Built for Living’ philosophy.”
Hamish Mansbridge, CEO at Heal’s, also commented: “We’re very excited to welcome Harvey Jones as our new kitchen partner. Heal’s is home to some of the world’s leading furniture brands, which Harvey Jones complements perfectly with its shared commitment to quality, craftsmanship and enduring design.
“As the needs of our customers continue to evolve, this new partnership allows us to extend our expertise into the heart of the home, offering even more comprehensive design solutions, ideally suited to modern families.”