MDA built-in market set to pass £1bn for first time

The outlook for integrated major domestic appliances remains strong, new data has found.

The UK Integrated Appliance Market review from B2B research company JKMR, revealed that 2016 sales of integrated MDAs will exceed £1 billion for the first time.

Over the past five years, sector value has risen over 34%, which has been more recently driven by more sales of higher priced models in the studio sector and an on-going shift in the mass market towards integrated cooking as a standard choice.

According to JMKR sales trends in the specialist studio sector continue to dominate integrated MDA sales in value terms.

Provisional figures indicate that 2016 will see total MDA value increase by 4.5%, while integrated product value is expected to be up by almost 5.5%, compared with 2015 levels.

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