Roper Rhodes subsidiary R2 has unveiled a new “fresh visual identity”, as it launches a new website and more than 150 new products for 2024.
According to the Bath-based bathroom manufacturer, its visual update has been designed to resonate with both consumers and retailers as it reflects R2’s style, quality and commitment to customer satisfaction.
Along with the new visual revamp, the company has also released a host of new products for 2024, as well as extended some of its most popular ranges.
Some of the most notable new designs and collection expansions include new furniture ranges such as Paragon, Platform and Alto, a new sanitaryware collection called Contour, and new brassware, mirrors and accessories.
Rob Shean, head of product development at R2 Bathrooms, commented: “Now more than ever, the onus is to create appealing, affordable, and high-quality bathroom products that best serve both our retailers and the consumer market. Our designers have worked tirelessly on this launch to achieve that, and we are delighted to present our new offering.
At the end of 2021, R2 Bathrooms’ parent company, Roper Rhodes, was acquired by Svedbergs Group, which its board called a ‘fantastic custodian for the brand, customers and its employees’.
