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Listen to the full interview with Jon Thelwell on a special episode of The kbbreview Podcast. Use the player above or go straight to it in Apple Podcasts, Spotify or YouTube

After the tumultuous ride of 2024 – a year marked by economic challenges, tight budgets, and an industry that seemed to be slogging through mud – I’m actually feeling cautiously optimistic for 2025. 

I’m ready for some stability, and I know I’m not alone. Across the sector, there’s a palpable sense that we’re all ready for the pendulum of unpredictability to stop swinging so wildly. While this year has tested everyone’s resilience, there are reasons to believe in brighter days ahead.

For JJO, our focus remains on delivering quality kitchens, bedrooms, and bathrooms while adapting to the evolving landscape. With roots tracing back to 1868, we’ve navigated countless ups and downs, and that legacy gives us a unique perspective as we plan for what might come next.

Over the past few months, we’ve seen some green shoots of recovery and this modest upturn has given me hope.

The first six months of 2025 will still be tough though. Inflation is under control, and lower interest rates should give consumers more confidence, but we need to be realistic and accept that it will take time. 

The housing market is also showing some signs of life, with plans from the new Government for 300,000 new homes. If that pledge holds, it will be a significant driver for our industry. 

After years of swings and shocks, a period of predictability would actually be quite refreshing. When things are stable, it’s easier to plan, to innovate, and to make strategic investments. And while some may equate stability with stagnation, I disagree. A stable market provides the perfect foundation for exciting developments in product and design, and that’s exactly where JJO intends to focus.

I expect to see a flood of product innovation across the sector next year. When the market improves, companies naturally introduce new offerings, and we’re ready to do just that. We’re launching new products in early 2025, along with fresh brochures, a rebranding of our Eco Bathrooms line to Avalon, and an aggressive marketing push. These initiatives are essential for not only keeping our retailers engaged, but also to give our sales teams new stories to tell. Our industry thrives on newness, and I believe that JJO’s commitment to innovation will be key to capturing the attention of all our customers.

Sustainability, of course, is also top of mind for us. In 2025, I expect it will be a much bigger talking point within the industry than it has been and at JJO, sustainability isn’t just a buzzword; it’s a commitment to responsible manufacturing that aligns with our long-term vision.

Another priority for retailers in 2025 should be performing due diligence on suppliers. The challenges of 2024 have put a strain on many businesses and, unfortunately, we may see more suppliers go under in the coming months. Retailers should be proactive in understanding the financial stability of their partners to avoid disruptions.

As I look ahead, I’m hopeful. While 2025 won’t be without its challenges, the groundwork for recovery is there. For JJO and the broader KBB industry, the next year holds the promise of stability, innovation, and growth. After the turbulence of 2024, that’s something we can all look forward to.

To find out more, visit jjoplc.com