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Welcome to The kbbreview Podcast and after a Christmas break that has somehow reached the end of February we are back with a brand new season.
It’s Season 14 and we’ll be with you right up to the end of April but in this first episode we’re taking a look at an issue thornier than a garden full of brambles – and that’s paying for displays.
Who do YOU think should foot the bill – the retailer or the supplier?
Why do some brands offer ‘free’ displays and others not?
What are the pros and cons for the retailer? And if they’re paying, how much control should brands therefore have on what you display?
Are suppliers fundamentally underestimating the value of showroom real estate and, for that matter, exactly how retailers use those displays to sell?
We’re talking it all through with Tina Riley from Modern Homes, Lisa Kyme from Ripples London, and Gary Nolan from marketing agency Pure Visibility.
