Kitchen furniture storage systems manufacturer Vauth-Sagel has revealed it is opening new showrooms in Hong Kong and Moscow to increase its international market share.
The family-run company collaborates with almost all of the major German kitchen manufacturers, such as SieMatic, Häcker Küchen, Nobilia and Nolte Küchen.
It now plans to open showrooms in key core markets in order to intensify its close cooperation with customers in the respective markets.
For the Asia-Pacific region, it has chosen Hong Kong for the location of its showroom, which can be found near Victoria Harbour. The showroom has been open since October 2016.
For the Russian market, the showroom will be centrally located in the capital, Moscow.
“With our new showrooms in Hong Kong and Moscow, we will continue to expand our international presence,” said managing director Claus Sagel. “In keeping with the company credo ‘Think global – act local’, we intend to be represented in key markets with our own teams and showrooms in order to liaise even more directly and intensively with our customers. For us, the showrooms are the first step towards gradually increasing the awareness of our brand in these very important regions.”