As it enters its centenary year, sink and tap specialist Blanco has reported sales of €383m in 2024, a slight decline over the previous year’s figures – which it attributed to “cautious consumer behaviour in our segment”.
Germany-based Blanco Group saw a 7.2% decrease in its total sales for 2024, with Frank Gfrörer, Blanco CEO reflecting that: “We are still observing cautious consumer behaviour in our segment, both in Germany and our international markets. Coupled with a subdued construction industry, this leads to a business dynamic that we were able to shape positively in the past financial year, but we would still like to see more movement in the market overall.”
Blanco saw €137m in terms of German domestic sales – down 6.7% over the previous year – and made €246m in international sales, which is a decline of around 7.6% over 2023’s financial results.
Considering the difficult year seen across the home improvement and construction sectors, Blanco says it has focused on increasing competitiveness, strengthening its brand, expanding organisational expertise and adding value to the kitchen water place.
In more positive news, Blanco did however say it had seen increased sales across key product areas including drink systems, digital after-sales and its international partner business.
Blanco is also celebrating its 100th anniversary year in 2025, which it is marking with a series of promotional campaigns. Using the motto “100 reasons for a Blanco UNIT”, it hopes its promotions will be able to drive traffic to the company’s retailers by inspiring consumers to think about the possibilities offered by a modular kitchen water place system.
Looking ahead to the next year, Blanco says it believes 2025 could see another challenging market environment. However, it believes its strategy and strong position in the market have set the company up well for future growth.
Gfrörer says that the company’s transition from a component manufacturer to a comprehensive water place system provider holds the key to its future success, adding: “We have made it our mission to create added value for the kitchen water place with more convenience, more attractive design and exceptional quality standards. We will continue to pursue this path consistently, starting with our products and brand positioning through to communication with retail customers and consumers.”
“We have laid the foundations for the UNIT system at the kitchen water place We have strong products that set standards in terms of technology, design and quality, and we have strengthened the Blanco brand and made it more attractive. Now it’s time for us to accelerate and scale our activities and focus on growth in the defined markets.”
In other news, earlier this month Blanco also officially launched its new brand experience centre at the company’s headquarters in Oberderdingen, Germany.
