Whitebirk Sink Company, the luxury fireclay sink manufacturer based in Lancashire, is continuing its investment in UK craftsmanship and international growth.
Part of the Darwen Terracotta Group, the company has announced a series of product launches, facility expansions, and new distribution partnerships across Europe and the USA.
These recent developments include a newly expanded warehouse and trade showroom to better serve retail and distribution partners, and ongoing investment in the Kréte range of concrete basins, with new formats and finishes planned over the coming year.
In addition, there has been development of new fireclay sink textures and workstation sink designs, and expansion into European and US markets, with dedicated distribution infrastructure now in place on both US coasts.
Steve Allen, managing director of Whitebirk, comments: “We’re proud of our roots in British ceramic manufacturing, but we’re also focused on the future, investing in new products, new markets, and the next generation of skilled makers.
“We believe there’s strong international appetite for high-quality, handcrafted products from the UK that tell a story and are built to last.
“With recent changes in the local manufacturing landscape, our role as the region’s last remaining fireclay sink factory carries added responsibility.
“We’re not just investing in the Whitebirk brand and infrastructure, we’re investing in the local community, preserving specialist skills and creating opportunities for future generations here in Lancashire.”
