Fittings and accessories brand Häfele UK has partnered with CAD platforms ArtiCAD and WinnerFlex, aiming to further boost its support for kitchen designers.
According to the company, the collaboration means designers can now access Smeg and Samsung appliances available from Häfele directly within both platforms, along with decorative handles via WinnerFlex. In addition, Häfele UK has also promised that more of the company’s extensive product range is also set to be added over time.
“We know how important speed, accuracy and simplicity are for designers,” commented Lee Dicey, chief commercial officer at Häfele.
“By making our products available directly within ArtiCAD and WinnerFlex, we’re helping designers streamline their workflow, reduce duplication and deliver a complete design experience in one place.
“Both ArtiCAD and WinnerFlex are widely used by independent and multi-site studios so partnering with these market-leading platforms was a natural next step as we continue to grow our support for kitchen designers.
“This capability, combined with our 48-hour delivery turnaround on Smeg and Samsung appliances, really improves the speed and ease at which our customers can move from design to delivery, and capitalise on sales opportunities.”
The new partnership also follows the launch of Häfele Rewards for You earlier this year, which is a new incentive scheme that Häfele says is designed to recognise customer loyalty and provide kitchen designers with ongoing support with their projects.
Last month, Häfele UK also held its annual Studio Partner Awards at the Natural History Museum, which saw 26 studios going head to head across seven categories. At the event, the company’s managing director Richard Curtis welcomed the “positive” start to 2025, and said he was “cautiously optimistic” that this positivity would continue throughout the rest of the year.