Egger launches 2017 KBB collection

Wood-based decorative panels and laminates giant Egger has unveiled its biggest-ever portfolio of decors for the KBB industry.

The 2017-2019 UK and Ireland Furniture Manufacturing Collection features 170 predominantly MFC decors, 114 of them with matching laminates available from stock. There are 44 new designs and two new textures.

Neutral decors, such as white and increasingly grey, in both cool or warmer tones, are widely represented, with new ‘on-trend’ blue tones now available in a range of shades.

A move to the ST9 texture across the standard ‘unicolour’ offers better matching with neutral combinations, the company said, while the use of new ST27 textured unicolours gives a ‘modern, timeless look’ in shades such as U201 pebble grey and U636 fjord green (pictured).

The centrepiece of the new collection is an expanded range of 16 Feelwood decors with deep textures and synchronised-pore finishes, providing ‘lifelike woodgrain reproductions’.

A new ST12 wood pore texture, meanwhile, enhances traditional woodgrains and works well in mid-market applications.

Egger has also introduced both dark, exotic woodgrains in new colours, as well as Nordic-inspired light and whitewashed timbers. When used in combination with grey or blue unicolours, these aim to capture the popular Scandinavian vibe.

The collection also recognises the growing monochrome trend, with ST38 in black and white giving the look and feel of a modern and high-value painted ash.

Another feature is the expanded PerfectSense range of 23 matt and gloss boards, featuring a smooth core of MDF and now with the same colour palette for both.

Investment has also been made in accessories, such as edging, with a new cut-to-width edging service introduced along with a configurator on the website.

Launching the new range at a special event in Hexham, Northumberland, Egger’s head of decor development, Elliott Fairlie said: “Not only is this our most comprehensive range ever, the new collection brings together all of the latest trends in furniture design and manufacture to provide coordination and choice never before seen in the KBB sector.

“We captured the latest design ideas from across Europe with woodgrain, unicolour, textile, metallic, concrete and ceramic decor effects – all designed to work individually or in combination. And seen for the first time is a new F426 ST10 grey linen texture that we believe is a winner.

“Through listening to our customers, we have refined our product range to make it even more user-friendly. We have moved from a five-year collection to three years, more products are available from stock and making half packs of our premium MFC available at no extra charge encourages creativity.

“We have also completely rebuilt our website with a number of new features, launched an Egger Collection App for iOS and Android and are using channels such as Pinterest or our own Trendcast videos on the website and YouTube to help customers come up with innovative ways of using some of our extensive range of new decors.”

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