Haier Europe has appointed Junmin Shen as the company’s new chief financial officer and part of Haier Europe’s senior leadership team.
Shen will lead Haier Europe’s finance organisation, who the home appliance brand said will “drive strategic financial planning, performance management, and support setting strategic priorities that contribute to our business growth.”
Commenting on his appointment, Junmin Shen said: “I am proud to join Haier Europe, a company recognised for its strong innovation culture, operational excellence, and customer-centric vision.
“I look forward to working with the leadership team to support the company’s strategic ambitions and contribute to its continued growth across the region.”
Shen brings over two decades of international experience in corporate finance, M&A, and strategic transformation across leading industrial and multinational organisations. He replaces Nitin Gupta, who will leave Haier Europe to continue his career outside of the Haier Group.
A statement from Haier said: “The leadership team and all Haier Europe people express gratitude and respect for Nitin’s many contributions to Haier Europe over his tenure and wish Junmin Shen a warm welcome to the company and best wishes for his new role.”